Episode 12

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Published on:

23rd Jun 2025

Inside A Med-Mal Master’s Nine-Figure Playbook, with Brian McKeen

"It's not rocket science," says Brian McKeen about trial advocacy. His record-breaking verdicts may suggest otherwise. The Detroit med-mal virtuoso shares with hosts Ben Gideon and Rahul Ravipudi how he transformed from a sports-obsessed student into one of Michigan's powerhouse plaintiff attorneys. From a $130 million med mal judgment to a $96 million trucking verdict, Brian reveals how deep medical knowledge and relentless case development unlock extraordinary outcomes. Most compelling are his civil rights cases against detention facilities, where he has leveraged video evidence to show neglect of vulnerable detainees. His message to young lawyers: Good trial advocacy is learnable with courage and commitment.

Learn More and Connect

☑️ Brian McKeen | LinkedIn

☑️ McKeen & Associates on LinkedIn | Instagram | Facebook | X 

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Rahul Ravipudi | LinkedIn | Instagram

☑️ Panish Shea Ravipudi LLP on LinkedIn | Facebook | YouTube | Instagram

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram

☑️ Subscribe: Apple Podcasts | Spotify 

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About the Podcast

Elawvate: The Trial Lawyer Podcast
Where trial lawyers learn, share, and grow
Where personal growth meets the practice of trial law, and where trial lawyers learn, share and grow to elevate their trial law practices, law firms and lives.

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About your hosts

Benjamin Gideon

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Ben is a founding partner of Gideon Asen LLC—a plaintiff trial firm located in the State of Maine. Ben is fascinated by human nature and politics, loves to study people, read biographies and books written by other lawyers and better understand what makes people tick and how people and groups, especially juries, make important decisions.

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